Digital strategist, technologist, journalist.

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The Content Strategist

American Express Prefers “Content with Purpose” [VIDEO]

Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content...

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The Content Strategist

How to Develop the Right Voice for Your Branded Content

For brands looking to make an emotional connection with their audience, developing a unique and resonant voice is key....

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The Content Strategist

Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]

This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in...

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The Content Strategist

In-house Insights: Contently’s CEO on the Industry’s Evolution [VIDEO]

What’s next for content marketing? Our own Joe Coleman, CEO of Contently, has been answering this question for the last...

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The Content Strategist

How To Buy Stories (Hint: Not Like Ads)

With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad...

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The Content Strategist

Storytelling Is How We Survive


The Content Strategist

Stories by Kate Gardiner : Contently

Digital strategist, technologist, journalist.