Digital strategist, technologist, journalist. http://bit.ly/kategardiner

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Columbia Journalism Review

I am a journalist; ask me anything

“It’s a very challenging community to get used to, but it’s one of the most rewarding places to have conversations in the longer term,” says Kate Gardiner, a writer and digital strategy consultant, who helped set up one of the first journalist IAmAs, for PBS NewsHour’s Hari Sreenivasan, back in December 2010. It was a little bit of an experiment: The show’s website was getting a notable amount of traffic from Reddit, and it seemed like a good idea to try to talk to the audience there. Gardiner set up another one about a year later, for a reporter at Al Jazeera, who’d just gone on a road trip through Texas. “Since then, it’s gotten crazy popular,” she says. “I’ve noticed that it has less of an impact than it used to, but it’s a good piece of social strategy for news organizations.”

Columbia Journalism Review

I am a journalist; ask me anything : Columbia Journalism Review

Media figures are flocking to Reddit to converse with fans