Digital strategist, technologist, journalist. http://bit.ly/kategardiner
American Express Prefers “Content with Purpose” [VIDEO]
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content...
How to Develop the Right Voice for Your Branded Content
For brands looking to make an emotional connection with their audience, developing a unique and resonant voice is key....
Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]
This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in...
In-house Insights: Contently’s CEO on the Industry’s Evolution [VIDEO]
What’s next for content marketing? Our own Joe Coleman, CEO of Contently, has been answering this question for the last...
How To Buy Stories (Hint: Not Like Ads)
With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad...
Stories by Kate Gardiner : Contently
Digital strategist, technologist, journalist. http://bit.ly/kategardiner...
Afternoon Shift | Pitchfork founder Ryan Schreiber and president ...
We talk with Pitchfork Founder and CEO Ryan Schreiber and President Chris Kaskie about the development of the festival and they share their picks for new artists performing this year.
Aldermen respond to Emanuel's marijuana ticket idea - WBEZ
Alderman Ed Burke has said he needs more details before he would agree to support Mayor Rahm Emanuel's call to partially decriminalize small amounts of marijuana.